Amp Energy
Dale Earnhardt Jr. Fan Activation
AMP Energy unveiled four brand new flavors that brought fans the energy they needed and the flavors they craved. To launch the campaign, we partnered with Dale Earnhardt Jr. to create the “Vote for Dale Jr.’s AMP Energy Paint Scheme” experience on Facebook, where fans voted on which flavor would determine the final paint scheme for Dale Jr.’s #88 car during the Michigan race.
Role: Led concept development, video storytelling, on-set direction, and designed and prototyped the final race car wrap as part of a social-driven fan engagement campaign built around audience participation and interactive voting.
