Burger King

Paid & Organic Performance Creative

Overview: A series of paid social assets designed to drive performance while maintaining Burger King’s bold, recognizable brand voice. The work focused on creating high-impact, scroll-stopping content built specifically for social platforms. 

Problem: Burger King needed paid social that could do more than just show product. Traditional fast food creative often blends together in-feed, lacking the visual punch and immediacy needed to capture attention and convert quickly.

Insight: On social, you have milliseconds to earn attention. Performance creative doesn’t win by explaining—it wins by stopping the scroll instantly through bold visuals, appetite appeal, and clear messaging.

Solution: Developed a suite of performance-driven social assets that balanced brand consistency with conversion-focused design. Each piece was built to work natively within the feed—prioritizing clarity, speed, and visual impact over traditional advertising formats.

Led art direction across performance social, integrating influencer and casted content into a scalable system that balanced brand consistency with platform-native authenticity.