Lowe's Holiday Deal Drops

Paid Social Performance Creative

The key insight was that Lowe’s audience doesn’t engage with traditional promotional content—they engage with content that feels helpful, seasonal, and native to how they’re already using social.

Developed social-first concepts and the campaign developement for Lowe's Reward Holiday Deals & Events, leveraging influencer talent to bring energy, scale, and relevance to seasonal promotions. The work focused on creating fast-paced, product-driven content designed to capture attention immediately and communicate value within seconds. By combining influencer-led storytelling with a modular content system, the campaign was able to scale across platforms and formats while maintaining consistency. The result was a series of engaging, high-performing assets built for the feed and optimized for peak retail moments.