Humana / CenterWell Pharmacy

Website Launch & Content Ecosystem

Led creative for the design and launch of Humana’s new CenterWell Pharmacy website, building a modern, accessible digital experience that simplifies how customers manage prescriptions and care.

Developed the end-to-end creative system across web, instructional content, and launch communications. This included designing a scalable UX/UI framework for the site, creating a suite of instructional videos to guide both customers and internal teams, and developing social content to announce and support the rollout.

Focused on clarity, usability, and trust, translating complex pharmacy workflows into intuitive digital experiences while ensuring consistency across every touchpoint. The result was a cohesive launch ecosystem that not only introduced the new platform, but helped users confidently adopt it from day one.