Maker's Mark
Remarkable Cities
Makers Mark has always been a deeply personal brand, rooted in craftsmanship and the belief that every bottle should feel handmade and one of a kind. As the brand looked to connect with a new generation of drinkers, we partnered with POC muralists across the country who shared that same spirit of authenticity, individuality, and community pride to create a nationwide outdoor campaign celebrating the cities that shaped them.
As more Hispanic and African American consumers embraced the brand, the challenge became finding a meaningful way to connect them to the Makers Mark story without losing the authenticity at its core. The solution was simple: celebrate the makers themselves.
Field Event
What Maker’s Mark was able to leave behind was far more than just an ad campaign — it was a connection to the city.
User Generated Content
Longform OLV
A sincere thank you to the incredible artists who brought this vision to life:
• Sloane Siobhan (Charlotte) • Hamilton Glass (Richmond). • Sheefy McFly (Detroit). • Cbabi Bayoc (St. Louis). • Alloyius McIlwain (Philadelphia). • Shaunt’e Lewis (Indianapolis). • Jay McKay (New Orleans). • Don Rimx (Miami). • Paola De La Cruz (Portland). • Adam Hernandez (Columbus). • Julio Mendoza (Denver)
