Ben & Jerry's
Designed platform-native video content that interrupts expected viewing behavior and quickly delivers the product story through humor and visual demonstration. Built for speed and engagement, each video turns a simple product reveal into a memorable, shareable interaction.
Interaction in Content
Immediate hook acknowledges viewer behavior (ad interruption) • Visual action replaces explanation (torch revealing the core) • Tight pacing optimized for short-form viewing • Designed for quick comprehension and replay
Print Execution & Craft
Led the design and production of print assets, ensuring high-quality execution while maintaining alignment with the broader system. Partnered with production teams to preserve design integrity across formats, materials, and scale.
Social Interactive Content System
Developed a series of instructional, social-first content designed to transform how users interact with the product, turning everyday consumption into a more playful, participatory experience.
Each piece of content introduces new ways to combine Ben & Jerry’s with complementary snacks, encouraging experimentation and repeat engagement. The system was designed to be modular and scalable, allowing for ongoing content drops that continuously reframe the product experience.
By structuring content around interaction rather than passive viewing, the approach shifts the brand from simply showcasing products to actively shaping how users engage with them in real life.
