D&AD Unilever
Art Direction & Design/Conceptual Campaign
Ben & Jerry's, "Happy is Healthy" is a social campaign in partnership with the MTA which aims to make mental healthcare an initative for the citizens of New York City. To help raise money, Ben & Jerry's will install "venting" machines, the first vending machine that doesn't take money as form of payment. By using your MTA card in any of our city-wide venting machines, the ice cream of your choice is dispersed only after "venting" in the machine. On a week-by week basis, Ben & Jerry's will post their favorite grievances on Instagram. While Ben & Jerry's may never be the world's next superfood, it certainly makes us happier when eating it. Together we can help make mental health a priority. Venting Machines by Ben & Jerry's, "Happy is Healthy."
