Nissan Phenom BETX16

Interactive Art Director - Fluent360

Experiential Design, Branding, Interactive Games, Video, Digital, Social, POP, Swag

To bolster Nissan’s presence in the African American community, we secured a partnership with BET Network as the exclusive automotive sponsor of one of the biggest celebrations within the African American community, the BET Awards Show and the BETx event at the LA convention center. As such, our task was to develop an experiential marketing program that delivers scalable broadcast and digital content, brand-relevant consumer engagements and a custom media plan.