"It's on Us" Sexual Assault PSA
Mekanism
"It's On Us" (to stop sexual assault) is a social movement created by Barack Obama and White House Council on Women and Girls to raise awareness and fight against sexual assault on United States college campuses for both men and women. This campaign urges the public to stand up against sexual assault and step away from the sidelines to be an active part of the solution.
Working closely with “It’s On Us” stakeholders and partners, our goal was to reach out to millennials by developing the “It’s On Us” campaign’s concept, creative, and design that would enable the audience to immediately get involved and participate.
